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Retail Media

Retail Media

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What happened in Vegas – our Groceryshop 2024 report 

Catch up on Groceryshop 2024! Explore retail media innovations, customer feedback trends, and more. Dive into our full report.
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How to measure your retail media network and deliver better insights to CPGs

In 2024 more and more CPG brands are looking to retail media networks to plug a gap in their advertising strategies. But as we explored in this blog on CPGs and retail media networks, retailers need to do better at delivering the right kind of data to their partner brands.
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CPG marketers are focusing on retail media – but here’s what they want from retailers first

News flash: advertising is going through a difficult time right now. While it won’t come as news to CPG marketers that the old ways of reaching customers aren’t cutting it anymore, there’s reasons to be positive. And it’s all to do good-ol’ dependable bricks-and-mortar stores.  In our recent webinar with Bryan Gildenberg, of CPG Guys podcast fame, we broke down a few of the things shaking up retail advertising right now, as well as the benefits of retail media.
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The future of in-store retail media

Retail media is having a moment. And according to a recent study by Insider Intelligence, physical stores are next frontier. Here’s the catch, though: while it’s easy-ish to quantify the ROI of digital advertising, to date it’s been almost impossible to understand the impact of in-store advertising.
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Webinar | The rise of retail media – shopper impacts and attitudes

"You are learning things when you study this granular behavior, that are often counterintuitive and really surprising," said Bryan Gildenberg, Former Chief Knowledge Officer at Kantar and The CPG Guys Podcast Host. "...having done a lot of in-store research in my life, you find this stuff all the time, but the ability to capture it in real-time is important."

Worth it or wasted? The consumer view on retail technology in 2024.

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Worth it or wasted? The consumer view on retail technology in 2024.