We’re delighted to share that TruRating has been included in Forrester’s new report, “2025 NRF Europe Innovators: Retail-Focused Tech Companies To Watch”. The research spotlights a select group of retail-focused technologies sourced in partnership with the NRF Innovation Advisory Committee (IAC), a cross-industry panel of venture investors, operators, and researchers that also curates the NRF Innovators Showcase at Retail’s Big Show Europe.
Why this recognition matters (and why now)
Forrester’s analysis captures the reality every retailer is living. A brutally competitive market, a shifting macro picture (with Europe-5 retail growing to €2.7T by 2029), and a constant balancing act between efficient operations and effective growth. The IAC’s selection framework zeros in on solutions that:
- Solve critical, widespread problems for retailers.
- Show real product-market fit in live environments.
- Are ready to scale across complex, multi-geo footprints.
That lens is pragmatic by design. It favors technologies that remove friction and create measurable value, fast.
Where TruRating fits in the landscape
The report highlights how innovators are applying AI, machine learning, emerging data approaches (e.g., synthetic data), computer vision, and retail media to upgrade supply chain visibility, store performance, and consumer experience across digital and physical touchpoints. TruRating’s role in this mix is clear and complementary:
- We capture in-moment shopper feedback at checkout (online or in-store) and pair it with transaction data, giving leaders a unique line of sight to staffing effectiveness, service execution, and assortment fit at the exact moment spend happens.
- Because signal is tied to actual spend, operators can see by store and shift which behaviors lift conversion, ATV, and loyalty — and coach those behaviors into daily consistency.
- This approach underpins our Retail Performance Layer methodology, which explains how frontline actions correlate to outcomes like spend, conversion, and repea, turning CX from a “score” into a system.
For retailers: what you can do with this
Pilot what matters, prove it fast, scale with confidence. Use TruRating as a lightweight “signal layer” to:
- Make frontline execution visible
See where greeting, help-offering, and close behaviors are happening (or not) — by daypart, shift, and store — and link them directly to basket impact. - Coach behavior, not just dashboards
Turn ambiguous scores into specific, coachable moments your store leaders can improve tomorrow. - De-risk initiatives
Run shorter, sharper pilots (new service standards, format tweaks, labor models), know within days if they pay back, then scale what works. - Protect margin while you grow
Focus on the micro-moments that increase ATV and conversion without relying on deeper discounting.
Meet us at the NRF Europe Innovators Showcase (Paris · 16–18 Sept)
We’re exhibiting in the Innovators Showcase at NRF 2025: Retail’s Big Show Europe — where the IAC’s curation comes to life on the floor. Come see live, on-device demos of TruRating and map your first pilot.
On the ground in Paris
- Georgina Nelson, CEO & Founder — partnering with C-suite leaders on building a performance system that links experience to the P&L.
- Alan Outlaw, President, North America — collaborating with payments partners and running live terminal demos.
- Deena Sillett, Enterprise Sales Director, EMEA — working with European retailers on region-ready rollouts.
Get the full report
Forrester’s “2025 NRF Europe Innovators: Retail-Focused Tech Companies To Watch” provides deeper context on the selection process and the broader innovation set featured around NRF Europe.
