Retail performance platform empowers brands with unmatched visibility into customer experience.
ATLANTA, GA — June, 2025 — TruRating, the retail performance platform helping brands turn everyday feedback into business results, has reached a major milestone: over one billion verified customer ratings collected at the point of experience.
By asking just one question at checkout—whether in-store or online—TruRating delivers real-time feedback at unprecedented scale and accuracy. With over 80% response rates in-store and over 50% online, each response is linked to up to 50 points of transaction data, enabling retailers to pinpoint the actions and experiences at a store and shift level that make a measurable difference to their bottom line.
Driving results for leading retailers
Retailers such as bealls, JD Sports, Five Below, Monsoon Accessorize, and Longo’s have leveraged TruRating’s data to drive revenue, service improvements, and customer loyalty:
- bealls unlocked a multi-million dollar opportunity by improving return visits
- JD Sports gathered over six million ratings to benchmark store performance
- Five Below uncovered a key service gap and adjusted staffing accordingly
- Longo’s improved evening service and increased sales by 5%
- Monsoon Accessorize validated their service model across 140 stores in days
Verified feedback you can see
To mark the occasion, TruRating is highlighting its public profile pages, available at reviews.trurating.com. These pages offer consumers an honest view of how businesses perform across drivers like service, speed, value, and overall experience—based on real feedback from real customers.
CEO perspective
“Wow—1 billion ratings! That’s 1 billion moments of truth shared by real people, in real time,” said Georgina Nelson, Founder and CEO of TruRating. “It’s a huge moment for us, but even more so for the amazing retailers we work with. They’ve embraced transparency, acted on feedback, and delivered better experiences every day. We built TruRating to make it easy for customers to share and for brands to listen—and today proves that when you do that right, it makes a real impact.”
– Georgina Nelson, CEO & Founder, TruRating
About TruRating
TruRating is a retail performance platform built to help leading brands drive execution and deliver results across every channel. By capturing verified customer feedback at scale—both in-store and online—TruRating enables retailers to measure how operational decisions impact real customer behavior. From optimizing associate performance and store operations to refining digital journeys, TruRating gives leadership teams the visibility they need to take fast, confident action that lifts revenue, enhances loyalty, and improves the experience where it matters most.
