Blog

Blog

In today's rapidly evolving retail landscape, uncertainties are bound to happen. Consumer behavior constantly shifts, and retailers must adapt quickly to stay ahead. In such times, it becomes crucial for retailers to harness meaningful insights within their control to deliver exceptional service experiences. 
In this blog series, examining how fast-growing retailers drive continuous improvements in-store via customer feedback, we’ll continue by looking at the question strategy.  Proactively monitoring store team performance has traditionally been tricky for large retail chains. Being able to pinpoint and act to fix issues before they impact the customer – and sales figures for that store - can be a huge competitive advantage. To this end, with the right technologies and question strategy, some forward-thinking Operations leaders are now turning to customer feedback as a reliable method for measuring, managing, and motivating store teams.
TruRating’s data experts have been working with retailers across the globe to identify the most critical key metrics that can be used to measure store team performance, according to their customers.
The checkout experience is a critical moment of truth in retail - a chance to either delight or disappoint your customers and critically, the last impression they’ll leave your store with.  The rise of self-checkout (SCO) in retail is by all evidence a growing trend and while retailers reserve the right to be excited about the potential efficiencies and labor cost provided by SCO - there are still certain ambiguities about the perceived benefits on the customer side.
ATLANTA, GA / ACCESSWIRE / May 23, 2023 / TruRating, the world's fastest growing, most representative and trusted consumer ratings platform, today announces a milestone half a billion pieces of feedback collected worldwide.
Much of my time is spent speaking with retail leaders, developing thought partnership CX strategy and quite honestly, spending time in stores. On a recent morning, I arrived at a mid-box retailer where they were just completing their morning huddle.
Self-Checkout (SCO) is predicted to grow to a $10 billion market in 2023 - yet for many retailers, the impact on customer experience and overall satisfaction remains a blindspot. Chief Data Officer, Gareth Johns, dives into insights from our research, where we heard from over 40,000 shoppers on their motivational drivers for using self-checkout.
In this webinar, we explore: TruRating polling results from over 170,000 consumers' responses on how inflation has changed, where, when, and how they shop. The tale of two cities: why inflation does not impact every shopper similarly, and how retailers can cater to this shift. A global view of customer behavior by region and age. Examples of retailers' strategies that continue to build strong customer loyalty even in times of inflation.
And it’s with slightly heavy hearts that we say goodbye to NYC, but after such an amazing show, we’re ready to hit 2023 running. As always, the mix of cutting-edge retail tech, retail innovation, and top-notch speakers kept us fully occupied. A big shout out to friends, old and new, who we were able to catch up with in person - you truly brought the beach booth to life
Another busy day in the Big Apple. Day 2 at NRF saw an incredible lineup of speakers take to the stage, while RETHINK Retail capped things off with a fantastic bash bringing together retail thought leaders and influencers in style. 
And it begins! NRF 2023 is here and what better way to kick off the retail year than a showcase of some of the most exciting talent and voices in the industry. The opportunity to meet some of our favorite people face to face is enough to get TeamTru excited – as you might be able to tell from the picture below.
In the final installment of our latest Consumer Insights Report, we take a look at a key, if often undersung consideration - the long-term beneficial impacts of understanding and acting on the ethical concerns of your consumer base (in case you missed them Parts 1, 2, and 3 are all still available).

Find more content curated just for you

TruRating for business

Take a more open approach to customer feedback

Request a demo

Connect with a TruRating representative for more information about our solutions.

You’ll be in great company...

logo-new-balance-colour.png

“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

five-below-icon

“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

bealls-icon

“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

bealls

Download report

Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide