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TruRating delivers one-touch customer feedback at the point of sale to surface actionable business data

In a Nutshell: Georgina Nelson brought her training in psychology and a role as a consumer advocate into discussions with her father about how to retain brick-and-mortar customers in the face of online encroachment. She realized the existing methods to assess customer experience were intrusive, unscientific, and probably counterproductive.
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Insights from the NACDS Annual Meeting on the Evolution of Retail Pharmacies

The preferences and experiences of customers haven’t been the main driver for [self-checkout], and there has been little research into how customers feel about this major shift.
500 Million Ratings

Half a Billion Ratings for TruRating, the Customer Feedback Platform That Was ‘Never Supposed To Happen’

ATLANTA, GA / ACCESSWIRE / May 23, 2023 / TruRating, the world's fastest growing, most representative and trusted consumer ratings platform, today announces a milestone half a billion pieces of feedback collected worldwide.
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Insider Interview – Cathy Hotka & Georgina Nelson

Ahead of NRF, Georgina catches up with Retail Insider extraordinaire Cathy Hotka.
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TruRating announces partnership with Agile Store Ops experts Quorso.

In a move that will make it easier for retail stores to monitor and react to their customers' in-store experience Quorso the Agile Stores app, has partnered with TruRating. 
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Retail Dive Press Release

Introducing the world’s biggest platform for validated consumer ratings… which you’ve probably never heard of (till now)
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VIP Awards – Best Retail Vendors

In one of the most anticipated events of the year, Retail Global was back to celebrate innovation, empathy and success among the retail solution industry with the VIP (Vendor in Partnership) Awards. Here’s the full list of winners from the night.
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Mastercard Power of One Question

Growing up in England in the 1990s, Georgina Nelson got an inside look at how brick-and-mortar bookstores scrambled to take on a scrappy upstart by the name of Amazon.
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The Voice of the Customer

There is clear evidence in the data McKinsey provides that something is going wrong in the world of CX. Of a panel of 260 leaders in the field, only 15% of users claimed to be satisfied with the survey data they currently collect, while just 6% said they were confident in using it to make decisions.
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Retail Customer Experience

Depending on the region, U.S. consumers are either most excited to get back into retail environments while others are admittedly nervous about the prospect. The most excited, according to a TruRating poll, are in New Jersey, Massachusetts and California.
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Consumer Confidence High – Retail Tech Innovation Hub

As non-essential retailers reopen their stores today, 80% of British consumers are ready to embrace physical shopping again, with just 20% nervous about doing so.
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TruRating named Best Customer Analytics and Retail Insights Solution at VIP Awards

Coming in hot just before NRF 2020, the TruRating team was delighted to pick up another award for the mantle having been named Best Customer Analytics and Retail Insights Solution of of the year

Worth it or wasted? The consumer view on retail technology in 2024.

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

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Worth it or wasted? The consumer view on retail technology in 2024.