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CX

CX

mystery shopping promoter scores

What mystery shopping and promoter scores got wrong

Retail’s legacy tools, mystery shops and promoter scores, create compliance theater, not performance. True growth comes from behavioral signal.
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TruRating at NRF Europe 2025 – bringing retail together in Paris

TruRating joins NRF Europe 2025 in Paris, showcasing retail performance insights at the Innovators Showcase. Meet our team 16–18 Sept.
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The opportunity hiding in your bottom quartile stores

Uncover the lost revenue hiding in your bottom quartile stores. Learn how execution gaps quietly drag down performance (and how to fix them).
from insight to impact

From insight to impact – what retail executives really want from CX

Watch our latest CX webinar to learn how to turn feedback into action, prove ROI, and drive real retail results, fast.
retail performance layer operating model

How the Retail Performance Layer transforms the operating model

Retail’s legacy operating model wasn’t built for speed or precision. Learn how the Retail Performance Layer rewires execution for today.
retail performance layer

The cost of operating blind – what happens without a Retail Performance Layer

Without a Retail Performance Layer, you're not just blind to execution gaps, you’re scaling them. Here's what it’s costing your business.
retail performance layer

Introducing the Retail Performance Layer

TruRating's Strategic Advisor, Zack Hamilton, introduces the Retail Performance Layer, a real-time execution system that solves retail's billion-dollar strategy gap.
one billion ratings

TruRating surpasses one billion verified customer ratings

TruRating, the retail performance platform helping brands turn everyday feedback into business results, has reached a major milestone: over one billion verified customer ratings collected at the point of experience.
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From behavior change to business performance – what I learned rebuilding the sales effectiveness model at Aaron’s 

Zack Hamilton, Strategic Advisor at TruRating, shares how Aaron’s boosted sales effectiveness, and how feedback could’ve taken it further.
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TruRating named finalist for People in Retail Awards 2025

TruRating is shortlisted for Retail Partner of the Year at the 2025 People in Retail Awards for helping retailers turn feedback into results.
driving retail performance

Customer strategies for retail executives

Discover actionable customer strategies for retail executives to drive growth, boost retention, and connect CX to board-level outcomes.
6-CX-Metrics-that-Matter-v2

The 6 CX metrics in retail that matter 

Learn how retailers are replacing vanity CX metrics with KPIs like ATV, conversion, and retention to strengthen revenue and loyalty.
atv guide

How to get your frontline to think “sales”, not just “service

  • Download report

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TruRating for business

Take a more open approach to customer feedback

Discover TruRating for business
Request a demo

Request a demo

Connect with a TruRating representative for more information about our solutions.

You’ll be in great company...

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

bealls

Download report

Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide