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CX

CX

roi of customer experience

The ROI of customer experience – calculating the value of CX

Bad CX impacts revenue and churn. Learn how to measure the ROI of customer experience, track key metrics, and improve customer satisfaction.
retail customer journey

Retail customer journey – how to create a retail customer journey map

Learn how to create a retail customer journey map and discover the key stages, touchpoints, and strategies for an omnichannel retail journey.
how to measure customer service

How to measure customer service – metrics and tools

Discover how to measure customer service in retail with the right metrics and tools. Improve satisfaction and performance in your stores.
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Customer insight analysis – strategies and techniques

Learn customer insight analysis strategies and techniques to drive smarter business decisions and enhance customer experiences.
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The problems with conversion analysis today

At its core, conversion in retail is about turning browsers into buyers. Whether it's online or in-store, the goal is to get customers to complete a desired action, like making a purchase.
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Experiential retail – examples and strategies

The retail industry is continually adapting to new consumer trends and preferences, and right now, there is a strong emphasis on experiential retail. This customer experience approach significantly transforms the shopping experience by incorporating interactive activities that engage customers.
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Retail conversion analysis guide

Struggling to turn store visitors into paying customers? Download our Conversion Analysis Guide to uncover proven strategies that drive purchases, improve customer experience, and boost your bottom line.
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The difference between multichannel and omnichannel retailing

Understanding the distinction between omnichannel and multichannel retail is important for any retailer operating across multiple channels. Both strategies aim to enhance customer experience, but they achieve this in different ways.
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TruRating delivers one-touch customer feedback at the point of sale to surface actionable business data

In a Nutshell: Georgina Nelson brought her training in psychology and a role as a consumer advocate into discussions with her father about how to retain brick-and-mortar customers in the face of online encroachment. She realized the existing methods to assess customer experience were intrusive, unscientific, and probably counterproductive.
how technology is changing the retail industry

How technology is changing the retail industry

Learn how technology is changing the retail industry. Explore consumer preferences and tech investments that improve shopping experiences.
what is phygital

Phygital in retail — bridging the gap between physical and digital CX

Discover phygital in retail: where physical & digital merge for immersive CX. We discuss examples and strategies you can implement.
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CX is dead, long live CX. Why the next generation of retail leaders need to embrace Open CX.

Embrace the new era of retail CX, where transparency, personalization, and real-time feedback elevate brand-consumer interactions.

Worth it or wasted? The consumer view on retail technology in 2024.

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

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Worth it or wasted? The consumer view on retail technology in 2024.