TruRating has been shortlisted as a finalist for the International Brilliance Awards™, recognised in the Innovative Use of Technology category, a testament to the retailers we serve, the technology we’ve built, and the measurable performance impact our clients achieve every day.
For more than a decade, the International Brilliance Awards™ have celebrated organisations shaping the future of business through leadership, innovation, and meaningful impact. This category shines a spotlight on companies redefining what technology can do, not in theory, but in operational reality. It recognises solutions that deliver measurable performance, sustainable value, and industry-shifting innovation.
Why TruRating stood out
Retailers have long struggled with a critical blind spot. They can see what sold, but they can’t see what broke the sale. Traditional surveys and mystery shops capture only fragments of reality and are slow, biased, and disconnected from spend.
TruRating was built to close that gap. Our technology captures customer signal at the exact moment of payment, tying frontline behaviours, friction, and experience quality directly to transactional outcomes. With response rates averaging over 80%, retailers gain a real-time view of how execution is landing, store by store, shift by shift.
This live, representative data powers the world’s first real-time AI coaching tool for retailers, enabling managers to receive personalised, weekly coaching plans based on the exact behaviours proven to lift conversion, ATV and repeat visits. It’s the missing performance intelligence that activates execution, accelerates validation, and turns customer experience into revenue.
From frontline coaching and pilot validation to friction detection and repeat-visit improvement, TruRating has become embedded in the daily rhythm of retail operations, with more than 80% of store leaders logging in weekly to drive better outcomes.
CEO Georgina Nelson on the recognition
“When we started TruRating, the mission was simple. To fix a problem I saw again and again in retail. The gap between what head office thinks is happening, and what’s actually going on at the front line.
Too often, decisions get made based on the loudest customers or the best-performing stores. The silent majority go unheard. Store teams aren’t given fair data, so they stop trusting it. And over time, the customer’s voice is pushed further and further out of the room.
We believed there had to be a better way. So we set out to build something that captured the real voice of the customer (fairly, representatively, and in real time), tied directly to spend and behaviour. Something simple enough to use in the flow of everyday retail, and powerful enough to drive real change.
To now be recognised for the impact of that mission is incredibly special. But for me, the real reward is seeing our retail partners use this insight to make smarter, faster decisions every day. Whether that’s coaching teams, identifying breakdowns before they hit the P&L, or understanding what’s really driving loyalty, that’s where the magic happens.
Huge thank you to our brilliant customers, our amazing payment partners, and of course TeamTru, this is your recognition too”
– Georgina Nelson, CEO & Founder, TruRating
Chief Product Officer, Marty Schecter, on our technology
“Over the past 18 months, we’ve transformed TruRating from a powerful real-time feedback engine into a full retail performance platform, embedding AI at the heart of how store teams improve every week.
From our coaching models that turn customer signal into personalised weekly action plans, to deeper behavioural insight and faster friction detection, we’ve focused relentlessly on building technology that delivers immediate, operational value.
This recognition reflects how far the product has come, and what it now enables retail leaders to achieve”
– Marty Schecter, Chief Product Officer, TruRating
A milestone year for TruRating
This nomination follows a landmark year for TruRating. We surpassed one billion customer ratings, expanded our payment integrations to over 90% of global providers, have been recognised in multiple industry awards, and launched partnerships that connect real-time signal directly to workforce planning, regional operations, and strategic decision-making. Retailers have used our technology to:
- Lift ATV, conversion and customer retention through behaviour-linked coaching
- Detect friction weeks before impact to KPIs
- Validate pilots in days, not quarters
- Replicate top-performing store behaviours across entire regions
In an environment where every retailer is working to rebuild consistency, sharpen execution, and protect margin, TruRating is helping leaders see and act on the moments that matter most.
Closing the gap between experience and performance
This recognition from the Business Brilliance Awards reinforces that performance isn’t a quarterly report, it’s a system. And with real-time customer signal linked directly to behaviour and revenue, retailers finally have the visibility to coach, validate, and improve where it counts.
If you’d like to see how TruRating’s customer feedback platform could work in your stores, book a demo with our team.
