New partnership gives store leaders clearer visibility and more focused daily guidance by surfacing select TruRating insights directly within Zipline’s AI-powered operational platform.
Atlanta, GA — TruRating, the leader in real-time customer feedback and in-store, AI-driven performance intelligence, and Zipline, and Zipline, an AI-powered platform for communications, task management, and training, today announced a partnership designed to help store leaders act on customer insight more effectively every day.
Through this integration, retailers will be able to highlight key TruRating signals inside Zipline—so frontline teams can track progress against their goals and adjust in real time while preserving full access to TruRating’s deeper analytics when needed.
Bringing clarity to the day-to-day
Zipline simplifies store execution by unifying communication, tasks, resources, and priorities into one centralized platform. TruRating provides one of the industry’s most representative customer data sets, hearing from 88% of in-store shoppers and 53% online.
By surfacing select TruRating insights directly into Zipline, store managers will gain quick, actionable visibility into how their store is performing from the customer’s perspective—right alongside the work they manage each day. This allows teams to focus on the actions that matter most. For managers who want deeper context, the full TruRating platform remains just a click away.
Leadership perspectives
“Retail leaders are hungry for direction that drives results. By bringing real-time customer insight into Zipline, we’re giving managers a simple, focused view of what’s working—and where to act.”
Georgina Nelson, CEO & Founder of TruRating
“Zipline exists to help stores execute better, and that means putting the right information in front of teams at the right moment. This partnership delivers exactly that: simple, customer-driven signals that help managers stay focused, aligned, and confident in their daily decisions.”
Eric Jeng, Senior Product Manager, Integrations
Driving consistency and confidence across every store
TTogether, TruRating and Zipline will help retailers:
- Provide store leaders with clear, actionable insight tied to daily performance
- Strengthen alignment between HQ, field teams, and stores
- Connect customer feedback directly to store execution
- Maintain access to the full depth of TruRating’s analytics for broader operational and strategic decisions
The result is a more connected, insight-driven operating rhythm—one that helps every store improve a little every day.
About Zipline
Zipline is the AI-powered operations platform built for the complexities of modern retail. By unifying communication, task management, resources, and store execution metrics, Zipline ensures that field and store leaders are aligned, empowered, and able to deliver consistent brand experiences at scale. Zipline is trusted by many of the world’s most recognizable retail brands across apparel, beauty, specialty, and convenience.
Learn more at: getzipline.com
About TruRating
TruRating helps retailers and hospitality leaders and operators turn real-time customer feedback into performance intelligence, hearing from an average of 88% of customers in-store through patented point-of-payment technology and 53% online through seamless digital integrations.
With over one billion ratings collected worldwide, TruRating’s AI-powered performance intelligence platform transforms genuine shopper sentiment into the clarity leaders need to improve experiences, measure performance, and drive growth across every channel.
Each rating contributes to a more transparent world of customer feedback, streamed to public profiles so shoppers and businesses alike can trust what they see. And with every question answered, TruRating donates to children’s charities across our markets.
TruRating is a global multi-award-winning company with teams in the UK, North America and Australia, partnering with many of the world’s most loved brands across grocery, fashion, beauty, and beyond.
To learn more, contact: [email protected]
