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Our latest insights, trends & thinking

Wahoooo! You found us. This is our home for all the nifty tips, juicy data snippets and actionable customer insights.
why is brand sentiment important

Why is brand sentiment important?

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Driving CX
Driving CX the entire store team can rally around
Much of my time is spent speaking with retail leaders, developing thought partnership CX strategy and quite honestly, spending time in stores. On a recent morning, I arrived at a mid-box retailer where they were just completing their morning huddle.
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Webinar | Self-checkout: What Consumers Really Think?
Self-Checkout (SCO) is predicted to grow to a $10 billion market in 2023 – yet for many retailers, the impact on customer experience and overall satisfaction remains a blindspot. Chief Data Officer, Gareth Johns, dives into insights from our research, where we heard from over 40,000 shoppers on their motivational drivers for using self-checkout.
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Webinar | The Shopper has Spoken: The Retailer’s Guide to Combatting the Cost of Living Crisis
In this webinar, we explore: TruRating polling results from over 170,000 consumers’ responses on how inflation has changed, where, when, and how they shop. The tale of two cities: why inflation does not impact every shopper similarly, and how retailers can cater to this shift. A global view of customer behavior by region and age. Examples of retailers’ strategies that continue to build strong customer loyalty even in times of inflation.
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NRF 2023: The Big Show – Day 3 Roundup
And it’s with slightly heavy hearts that we say goodbye to NYC, but after such an amazing show, we’re ready to hit 2023 running. As always, the mix of cutting-edge retail tech, retail innovation, and top-notch speakers kept us fully occupied. A big shout out to friends, old and new, who we were able to catch up with in person – you truly brought the beach booth to life
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NRF 2023 – The Big Show Roundup Day 2
NRF 2023: The Big Show – Day 2 Roundup
Another busy day in the Big Apple. Day 2 at NRF saw an incredible lineup of speakers take to the stage, while RETHINK Retail capped things off with a fantastic bash bringing together retail thought leaders and influencers in style. 
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NRF 2023 Day 1 Roundup
NRF 2023:The Big Show – Day 1 Roundup
And it begins! NRF 2023 is here and what better way to kick off the retail year than a showcase of some of the most exciting talent and voices in the industry. The opportunity to meet some of our favorite people face to face is enough to get TeamTru excited – as you might be able to tell from the picture below.
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Why Values Still Matter
In the final installment of our latest Consumer Insights Report, we take a look at a key, if often undersung consideration – the long-term beneficial impacts of understanding and acting on the ethical concerns of your consumer base (in case you missed them Parts 1, 2, and 3 are all still available).
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The Increasingly Thoughtful Customer

In Parts 1 and 2 of our Inflation Report, we looked at the cross-generational impacts of inflation and how global price rises on daily necessities are impacting consumer habits respectively. 

In Part 3 of the report, we turn our eye to how inflation is leading to a new consumer mindset overhaul – one less inclined to discretionary purchases, yet at the same time more willing to potentially try new retail options. 

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Rising Prices, Changing Habits
Last week we shared the first of a four-part look at the ways that inflation is impacting the retail landscape, with exclusive findings from our latest consumer report. While in Part 1, we explored the varying impacts of inflation across the generations, in Part 2, we take a look at how the inflationary impact on essential consumptions, like groceries and petrol, is shaping the way the modern consumer approaches retail.
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