Blog

Blog

Ahead of NRF, Georgina catches up with Retail Insider extraordinaire Cathy Hotka.
We catch up with 7 leading retail experts to get their take on the state of customer loyalty in 2021 and beyond...
Huge thanks to Dave Norton & Aransas Savas for inviting Georgina on to the Experience Strategy Podcast to talk all things customer research.
COVID hit retail like a seismic shockwave in March 2020. While much of that year saw the industry scramble to meet consumers’ immediate needs and concerns, the question many are asking themselves now is – what is next?
In a move that will make it easier for retail stores to monitor and react to their customers' in-store experience Quorso the Agile Stores app, has partnered with TruRating. 
Following a year that retail isn’t likely to forget – one of the key takeaways was the importance of being digitally prepared. Though much of the attention was focused on the growth in eCommerce, the pandemic showed that the concept of isolated channels is starting to fall apart. While for many Covid played the role…
Last week saw the release of research by McKinsey into the future of Customer Experience (CX). The main premise stated that using surveys to measure and improve customer experience rarely, if ever, works and that at best the use of surveys should be limited to market research only.
“To have tens of thousands of validate ratings from paying customers reinforcing our brand and stores, is far more powerful than the handful of Google Reviews we’ve received”
One of the most common questions that we get asked when meeting clients is, “why do you ask your customer surveys the way that you do?”. Today – I’ll give you the answer, our reasoning, and what we’ve learnt over the years working with some of the best retailers around
There are at least five basic ways for retailers to drive up their revenues...
A Customer Experience Catch-22 – CX Surveys When it comes to market research and CX surveys, would you rather ask 100 people 20 questions or 2,000 people a single question each? Is the end result the same? Or does one approach provide better results?

Find more content curated just for you

TruRating for business

Take a more open approach to customer feedback

Request a demo

Connect with a TruRating representative for more information about our solutions.

You’ll be in great company...

logo-new-balance-colour.png

“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

five-below-icon

“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

bealls-icon

“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

bealls

Download report

Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide