Wow—what a whirlwind of a day! Day 2 at NRF 2025 did not disappoint. The energy on the show floor was absolutely electric, wasn’t it?
Let’s start with the highlight reel. The TruRating booth was buzzing again today, with retailers, partners, and curious attendees stopping by to see what all the fuss is about. Huge kudos to our booth team for keeping the conversations flowing and the excitement alive.
We had fantastic conversations with retailers like Crocs, Burlington, and Levi’s. Oh, and it was amazing to visit our friends at JP Morgan!

Our CEO and Founder, Georgina Nelson, and President of North Amercia, Alan Outlaw, visit the JP Morgan booth at NRF 2025.
Today, the spotlight was once again on Tap to Rate. The response has been phenomenal—watching attendees tap their phones to our stickers and instantly share feedback has been a real “aha” moment for so many. It’s clear this new innovation is resonating in all the right ways.

More insightful meetings with retailers at NRF 2025.
And we’ve been having some fun with the technology, asking about people’s views on the NRF experience. Here are a few tidbits we’ve learned:
- The number 1 reason to come to NRF? Networking!
- Best NRF accessory? It’s a tie between a water bottle and headphones!
- Favorite part of the beach? Sunshine!
That last one can’t be a surprise given how cold it’s been!
We’re a little over halfway through NRF2025, and tonight it’s about the NRF Wrap and PWC Air parties. We’re throwing on our gladrags and hitting the town. We can’t wait to see what tomorrow brings, hangovers excluded.
If you haven’t stopped by yet, swing by booth #929—there’s still time to catch up, see our tech in action (including Tap to Rate and Ratings-on-the-glass demos), meet the team and claim your complimentary coat check.

Claim your free coat check at booth #929 at NRF 2025.
If you’re elsewhere on the floor, you can also see our demos at the Verifone and Kitestring booths. This cutting-edge tech is truly redefining how feedback is captured—don’t miss the chance to experience them in action!
Here’s to another unforgettable day at NRF! Stay tuned for more updates as we keep the momentum going.