This September, retail leaders from across the globe will gather in Paris for NRF 2025: Retail’s Big Show Europe. Merging the heritage of Paris Retail Week with the global influence of the National Retail Federation, NRF Europe promises to be the most comprehensive retail gathering on the continent.
In a moment defined by political and economic uncertainty, tightening consumer budgets, and rapid shifts in customer expectations, NRF Europe is about more than just showcasing technology. It’s about finding the collective answers that will shape the future of our industry.
With 15,000+ retail professionals, hundreds of exhibitors, and sessions spanning unified commerce, payments innovation, store design, supply chain resilience, ESG, and the intelligent use of data, this is where the next chapter of retail will be written. And TruRating is right at the heart of it.
Meet the TruRating Team
- Georgina Nelson, CEO & Founder – Georgina will be speaking directly with retail leaders about how the world’s most ambitious brands are moving beyond traditional surveys to a new operating model, one where experience is managed as a performance system. Her message is clear: if you can’t connect CX to conversion, ATV, and retention, you’re leaving money on the table.
- Alan Outlaw, President of North America – Alan will be working closely with our payments partners in attendance. For retailers who want to see TruRating live in action, Alan is the person to meet. Whether you’re running Verifone, Adyen, GK, or any other global devices, TruRating is designed to integrate seamlessly, with low lift and instant ROI.
- Deena Sillett, Enterprise Sales Director, EMEA – Deena will be connecting with European retailers to show how feedback from everyday customers, collected at scale and in the moment, can drive consistency across regions, de-risk initiative rollouts, and surface risks before they hit the P&L.
Showcasing retail innovation
You’ll also find TruRating featured in the NRF Innovators Showcase. The showcase highlights cutting-edge advances in AI, AR, machine learning, robotics, facial recognition, and payments. But here’s what makes TruRating stand out:
- We don’t just tell you how customers feel. We show you how experience impacts spend.
- We don’t wait weeks for insights. We deliver store, shift, and daypart-level visibility within hours.
- We don’t add complexity for store teams. We turn checkout into a frictionless signal system.
In short, TruRating is the connective tissue between the bold new technologies on display and the everyday operational performance retailers need to master.
Why this event matters
Five years after the pandemic, the retail industry has proven itself to be resilient, agile, and ready for reinvention. But the challenges are real:
- Shoppers are more value-conscious than ever, scrutinizing every purchase.
- Store teams are stretched, balancing labor shortages with rising service expectations.
- CX programs are under pressure to prove ROI, not just sentiment.
The hot buttons for today’s retail leaders, conversion, ATV lift, loyalty, execution consistency, and risk detection, line up exactly with what TruRating delivers.
That’s why NRF Europe is the perfect stage for our message. It’s not about adding another dashboard. It’s about building a Retail Performance Layer, a system that turns frontline execution into measurable financial impact.
Join us in Paris
Whether you’re a CX leader looking to prove ROI, a Store Ops executive fighting for consistency, or a Strategy lead tasked with de-risking the next big rollout, TruRating can help you move from insight to impact.
Visit us at the Innovators Showcase or book time with Georgina, Alan, or Deena to discover how we’re helping the world’s top retailers capture the revenue hiding in plain sight.
