We’re excited to share that TruRating has officially been named to the 2025 MarTech 50, BusinessCloud’s annual ranking of the UK’s most innovative marketing technology companies.
The MarTech 50 list celebrates the trailblazers reimagining how brands engage with customers, generate loyalty, and measure impact. Finalists were selected from a 95-company shortlist via a combination of expert judges and a public vote, and we’re honored to be among the chosen few.
Being included in this prestigious ranking represents more than an award for us; it validates our mission to help retailers bridge the gap between brand promise and in-store performance.
We’re honoured to be included in the MarTech 50 2025
The MarTech 50 is fast becoming the gold standard for innovation in marketing technology. Backed by BusinessCloud and judged by leaders from Performance Marketing World, Tyto PR, and Mixing Digital, this year’s honorees include some of the most forward-thinking platforms in Europe. To be counted among them show that TruRating isn’t just a customer feedback tool, we’re a performance technology platform built for modern marketing teams.
Why is this important for retail marketing teams
Modern marketing doesn’t end at the ad impression or the loyalty signup. In today’s omnichannel world, the real battle for customer trust and ROI happens in the store, with your staff, at the moment of decision. That’s where TruRating shines.
Unlike traditional feedback tools that rely on lagging indicators or survey fatigue, TruRating delivers high-volume, in-the-moment customer feedback at the point of payment. We link every response to an actual transaction, giving marketing teams clean, real-time signal tied to campaign performance, customer lifetime value, and basket behavior.
Our technology has been embraced by retail marketers who need to do more than tell compelling brand stories. It’s built for teams that need to prove those stories perform. If you’re a marketing leader trying to prove ROMI, optimise loyalty, and turn first-time buyers into repeat customers, you’re likely asking:
- “Which campaigns actually lifted conversion — and where?”
- “Why is my loyalty program flatlining in some regions but soaring in others?”
- “How do I get credit for driving lifetime value when I can’t track what’s breaking at the store level?”
With our always-on insights, you’ll never again have to guess which touchpoint broke the promise or which frontline moment made the difference.
A thank you to our supporters
To the MarTech 50 judges, voters, and the BusinessCloud editorial team, thank you for recognizing the kind of innovation that not only sounds good but delivers real results. We also want to express our gratitude to our merchants and partners. Your trust in our mission drives everything we do. You have demonstrated that better marketing begins with better signals, and we are committed to providing them with every shift, in every store, and for every transaction.
