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how to measure customer service

How to measure customer service – metrics and tools

Discover how to measure customer service in retail with the right metrics and tools. Improve satisfaction and performance in your stores.
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Customer insight analysis – strategies and techniques

Learn customer insight analysis strategies and techniques to drive smarter business decisions and enhance customer experiences.
BI in the retail industry

Business intelligence in the retail industry – strategies and trends

We explore the significance of business intelligence in the retail industry, how it works, its benefits and challenges, and the future trends that will shape its evolution.
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The problems with conversion analysis today

At its core, conversion in retail is about turning browsers into buyers. Whether it's online or in-store, the goal is to get customers to complete a desired action, like making a purchase.
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Experiential retail – examples and strategies

The retail industry is continually adapting to new consumer trends and preferences, and right now, there is a strong emphasis on experiential retail. This customer experience approach significantly transforms the shopping experience by incorporating interactive activities that engage customers.
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Retail conversion analysis guide

Struggling to turn store visitors into paying customers? Download our Conversion Analysis Guide to uncover proven strategies that drive purchases, improve customer experience, and boost your bottom line.
retail metrics

Retail metrics – 27 key metrics for your business

Understanding and tracking the right retail metrics is important for any retailer aiming to stay competitive and thrive. Measuring the right metrics provides the insights to make informed business decisions, optimize operations, and enhance customer satisfaction.
Omnichannel-vs-Multichannel-Retailing

The difference between multichannel and omnichannel retailing

Understanding the distinction between omnichannel and multichannel retail is important for any retailer operating across multiple channels. Both strategies aim to enhance customer experience, but they achieve this in different ways.
Pricing-Optimization-Blog-Image-1

Retail pricing optimization – strategies, models and examples

Retail pricing optimization is more crucial than ever, especially in an industry marked by economic fluctuations and changing consumer behavior. The recent trend of major retailers' price cuts highlights the competitive pressures and consumer sensitivities in today's market. These actions underscore the importance of effective pricing strategies to maintain profitability and customer loyalty.
advantages and disadvatnages of self-checkout

Advantages and disadvantages of self-checkout – a guide for retailers

Self-checkout remains the hottest topic in retail. Does it enhance the shopping experience, or is it on its way out? The idea of the systems - also known as checkout kiosks or checkout machines – was simple: empower customers to scan items and complete their purchases without needing assistance from a cashier.
how technology is changing the retail industry

How technology is changing the retail industry

Learn how technology is changing the retail industry. Explore consumer preferences and tech investments that improve shopping experiences.
retail technology innovations

6 innovations retailers are investing in

Discover how retail technology innovations are transforming shopping, from self-checkout to AI chatbots. Evaluate their impact and costs.
atv guide

How to get your frontline to think “sales”, not just “service

  • Download report

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide