We’re heading to Shoptalk Luxe, taking place 27–29 January 2026 at the Emirates Palace in Abu Dhabi.
Shoptalk Luxe is a global, senior-level event bringing together leaders from across luxury and premium retail. It’s designed for executives spanning brand, marketing, customer experience, store operations, strategy, and technology, creating space for cross-functional conversations that don’t always happen inside organisations.
The event focuses on how luxury brands evolve in a changing retail landscape. Topics span customer experience, personalisation, emerging technologies, physical retail, and how digital and in-store journeys continue to converge. It’s a chance to step back from day-to-day execution and look ahead at how the industry is adapting, experimenting, and growing.
With founders, CEOs, and senior decision-makers in the room, Shoptalk Luxe is less about theory and more about how luxury retail is actually being shaped in practice.
Why TruRating is part of the conversation
Luxury retail is built on experience. But delivering that experience consistently, across stores, regions, and teams, is harder than it looks. Many brands have strong visibility into what they intend to deliver. Fewer have clear sight of what customers actually experience in-store, day by day. Marketing teams launch campaigns. CX teams define standards. Operations teams work hard to execute. Yet the feedback loop between those efforts is often slow, fragmented, or incomplete.
That’s where much of the industry discussion is heading. And it’s why Shoptalk Luxe matters. The event brings together leaders who are trying to close the gaps between brand promise, store execution, and commercial outcomes, without losing the nuance and craft that make luxury retail distinctive.
Georgina Nelson on measuring luxury marketing in-store
Following her participation in brilliant panels at Shoptalk Las Vegas and Shoptalk Barcelona in 2025, Georgina Nelson, Founder and CEO of TruRating, has been invited back to the Shoptalk stage, this time at Shoptalk Luxe. Georgina will be speaking on the panel:
New Marketing and Personalisation Technologies
The session explores how emerging technologies are reshaping consumer engagement, and how luxury and premium brands can apply them in ways that support real growth, not just experimentation.
Georgina’s focus will be on a question many luxury leaders wrestle with:
How do you measure the real impact of luxury brand marketing inside physical stores?
Over the past decade, TruRating has captured more than one billion in-the-moment customer ratings globally. That data shows that while luxury brands invest heavily in brand, storytelling, and experience design, most struggle to track whether those investments are actually delivered (and felt) on the shop floor.
Looking forward to Shoptalk Luxe
Shoptalk Luxe brings together the people shaping the future of luxury retail, from brand and CX to operations, strategy, and technology. It’s a space for grounded conversations about what’s changing, what’s working, and what needs to evolve next.
We’re looking forward to joining those discussions in Abu Dhabi and contributing a perspective grounded in customer signal and store performance. If you’re attending Shoptalk Luxe, we’d love to connect.
