CX

CX

A Customer Experience Catch-22 – CX Surveys When it comes to market research and CX surveys, would you rather ask 100 people 20 questions or 2,000 people a single question each? Is the end result the same? Or does one approach provide better results?
In 2020, the impact of COVID-19 forced retailers to rapid decision-making and advancement like never before. In a year described as ‘The Great Acceleration’ slow to move sectors like grocery saw digital adoption jump 53% in a year.
Experiential retail has been a hot topic over the past few years, but in light of the pandemic, much of this innovation has been put on hold as retailers have been challenged by a new set of priorities...
Without a constant flow of in-store data, actionable decision-making is near impossible. To deliver here, you need response rates of at least 60-70% daily. So how do you make the jump?
While there has been much talk about the great shift and existential challenge that COVID-19 poses to retailers, we have heard less about the impact at a generational level.
As non-essential retailers reopen their stores today, 80% of British consumers are ready to embrace physical shopping again, with just 20% nervous about doing so.
As COVID-19 continues to cause disruption, we examine how the framing of customer feedback can impact communications with consumers and citizens both.
While many retailers have been focused on the fundamental necessities just to keep operations running over the last few months, as we start to look towards a world in which stores are open again, the question arises, what will be waiting for us on the other side?
Coming in hot just before NRF 2020, the TruRating team was delighted to pick up another award for the mantle having been named Best Customer Analytics and Retail Insights Solution of of the year
Last week, we looked at how customer experience programs are failing the needs of modern retail. Today we'll look at how a new generation of customer analytics is changing this. But first a quick recap.
In 2019 the term customer experience was mentioned over 2,500 times on US earnings calls, x5 more than 2008. While this growth has been praised as positive by the industry, for the average shopper, the real question remains - what's in it for me?

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Worth it or wasted? The consumer view on retail technology in 2024.